Product Creation Update

So, I've started my product creation. Actually, I started product creation a few weeks ago but barely covered the surface.

As a newbie internet marketer, I have gone the whole gamut of education and it is more about applying it. As most marketers do, I started off with Adsense sites. I just could not reach the $5 mark per site, I think I lacked passion and only one or two sites are what I would call quality. Problem with these niches are that there are no obvious info products or affiliate products to promote. One of them is a travel site so I can push hotel bookings but it is quite rare that someone makes a booking.

Not to mention with bum marketing turning into general IM, to be most effective you need to have

1. articles providing backlinks
2. decent seo for your site articles
3. nice looking design
4. autoresponder series with good content
5. good follow up content
6. other traffic building strategies

Whilst I do like to multi-task, I have no passion for the above, I just find myself creating bland sites.

Then I learned of product creation. I saw how people created some products to entice people to opt in to lists, in fact I created a small guide myself. I even created a WSO that unfortunately was not very successful. Whilst I believe the advice was solid and even got an offer to use my ebook from a guru (I was stupid and asked for too much money!), it didn't make me much more money than a hundred bucks or so. Also, how many gurus make most of their money from Adsense sites? Most of them are involved in product creation in some way. And the thought of having other people going out there promoting my products sounds like a great idea. Of course, it may take a while to get many affiliates on board but the concept is still alluring.

So, I did a little research on Warrior forum where there are surprisingly few threads on product creation. However, I did glean some good info and found myself an attractive product on Clickbank. First of all, I don't often buy these products. I have seen that many WSOs and CB IM products are a waste of time. Especially WSOs. Probably the reason that many WSOs are $7 is because most of them are sh!t and the value of all WSOs went down due to a flood of cr@p in the market.

However, not all Clickbank products are bad and I have bought a few decent ones. It is just that there is a lot of both good and bad.

Anyway, I found a book by Melanie Mendelson who incidentally also appears on Warrior Forum from time to time. I was intrigued by some of the claims on the sales page:

• write your own e-book in 24 hours
• screenshots of regular large daily Clickbank income
• a step-by step system (this is what I really needed, I didn't have a clue where to start and how to write a book)

You can read more about it here:

24 Hour E-Book Writing System

Anyway, I bought the book and it was exactly what I needed. I skimmed through and it is written very well.

Anyway, the crux of the book is that it splits the writing process into 48 half hour chunks. You need to each half hour interuppted but other than that, you can do them anytime that you want to. Write your book as quickly or slowly as you want.

The beauty is the simplicity of the system in giving structure to your writing. I remember why Blogging To The Bank and Affiliate Project X caused so much fuss when they were released. Why? Because on these rare occasions, the writers actually showed the readers what to do, in a step by step fashion. There are too many IM books that are full of crap and fluff and many people think they have bought a good book and then learn that it is full of only a couple bits of new information and mostly cr@p. Hence why one guy I know is leading a crusade to make all these IM books free, illegally of course! He gets a lot of sympathy from his readers.

So, I've done the first few stages of the book which are to, via an evaluative process, decide on the topic you are to write about. The great thing is that I have a shortlist of products to write about. All of which I know are marketable, have a captive audience and that I know I can write about with some passion. Meaning that once I have completed an ebook, I can move onto another ebook.

I should add that the book does not cover making sales pages or marketing your book to affiliates. That is something that I will need to learn later. However, this can be an ongoing thing that can be refined over time once the book is completed. Will keep you up to date as things progress.